Notes on content, books, and the web
Essays on turning websites into books, books into websites, and getting your work in front of readers who actually want it.
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Your Book Is Invisible: Why Authors Without Websites Are Losing Readers Every Day
93% of online experiences start with a search engine. If your book doesn’t have a web presence, you’re invisible to the readers actively searching for your topic. Here’s how to fix it.
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The Content Repurposing Playbook: How to 10x Your Output Without Writing a Single New Word
Most creators throw away 90% of their content’s value. Learn the exact framework top creators use to turn one blog post into 10+ assets — PDFs, lead magnets, courses, and more.
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The “PDFs Are Dead” Myth: Why the Smartest Marketers Are Doubling Down on Downloadable Content
Everyone says PDFs are dead. The data says otherwise. Lead magnets, ebooks, and gated PDFs still outperform every other list-building tactic. Here’s why — and what’s changed.
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